Services and method · what I do and how I work
I don’t sell a website. I sell a process that carries on after launch.
Strategy, build and then growth month after month, with a single point of contact from start to finish. Most websites stop working not for technical reasons, but because nobody looks after them once they have launched.
What I do
Four areas, one path.
Digital strategy
We work out where it’s worth investing before writing a line of code: analysis of your site, competitors and channels, measurable goals and a prioritised plan.
Analysis · Goals · Plan
Websites, e-commerce and applications
Fast sites built to bring in enquiries, online shops built to sell, and custom web applications such as client portals, internal tools and integrations.
Website · E-commerce · Applications
Marketing, visual identity and video
Social media and content aligned with your business goal, a coordinated logo and visual identity, video and photo for your site and social channels. For more complex video productions I work with specialised collaborators.
Social · Identity and logos · Video and photo
Ongoing support, SEO and GEO
I monitor, optimise and update every month, with weekly SEO and GEO checks and a monthly report in plain language.
SEO · GEO · Monthly report
01
Discovery call
A 20-30 minute conversation to understand how your business really works: who your customers are, where they come from today, what is holding you back. No standard questionnaire: if, after the call, there is no good reason for us to work together, I will tell you straight away.
02
Audit and strategy
I analyse your current positioning and, if you already have a website, I check it with Trovavio: SEO, speed, structure, presence in the answers of generative AI. The result is a written plan, not just impressions: what needs to be built, in what order, and why.
03
Build
Website, content and visual identity are built together, not as disconnected steps: every piece follows the strategy defined at step 2, not the taste of the moment. I handle the website, SEO and technical side myself, with no handovers. Only for logos and video shoots do I coordinate selected collaborators, and I remain your single point of contact.
04
Launch
A controlled launch: I check every page, every form and every link before it goes live, instead of finding out about problems from your customers’ messages.
05 · Ongoing growth
This is where most suppliers disappear. I carry on.
I take care of SEO myself, from the analysis to the technical side and the content. Trovavio keeps it under control every week, flags what changes and lets me make corrections over time, with a shared editorial plan and a monthly report that is easy to read, not a list of metrics. It is the longest phase, and the one that really makes the difference.
What I don’t do directly
Logos and video shoots I handle with selected collaborators
Strategy, website, SEO and marketing are my own work from start to finish. For these two activities I rely on people who do them for a living, and the coordination stays with me.
Logo design
For new visual identities I work with selected designers, while I lead the brief and make sure everything stays consistent.
Video shoots
Production with trusted collaborators, with me coordinating timing, content and outcome.
The design behind the projects
A colour, an alignment, a phone menu: the work is made of details too. See how I study them, project by project.
Want to find out whether my method suits your business?
A 20-minute call is enough to find out, with no commitment.