Notes
How to get your business found and chosen online
Practical guides on websites, SEO, AI search and marketing. A few pages, written for people who decide, without jargon.
The llms.txt file: what it does and whether you need one
llms.txt is a file that summarises your site for AI assistants. What it contains, what it doesn’t guarantee and how to write a useful one.
How to Choose a Digital Consultant: The Questions to Ask
Before signing with a digital consultant, ask what they’ll do, who does it, how results are measured and who owns access and content. Key questions.
Website or Social Media: Where to Invest for a Local Business
A website and social media do different jobs. How to decide where to invest first, based on how customers find you, what you sell and your time.
Online Reviews: How to Ask for Them and How to Reply
How to ask for reviews at the right moment without pressure, what not to do, and how to reply to good and bad reviews without hurting your image.
The Service Page That Converts: Structure and Proof
A service page explains what you offer, for whom, how it works and on what terms, backed by real proof and a clear invitation. How to build it.
The “About Me” Page That Convinces: What to Write and What to Avoid
An About me page should show who you are, who you work for and why you’re credible, with proof and no empty phrases. Structure, mistakes, first steps.
A website for professionals in Milan: what it takes to get chosen
Whoever is looking for a lawyer, an accountant or a physiotherapist decides in a few minutes. The five things your website must make clear straight away.
Google Business Profile: how to set it up properly
For many local businesses the Google Maps listing is the first contact with a customer. How to look after each detail and which mistakes to avoid.
Slow website: what really slows it down and how to fix it
Heavy images, poor hosting, too many plugins and external scripts are the usual causes of a slow website. How to measure it and in what order to fix it.
Want an opinion on your website?
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