About me
Riccardo Mores
Freelance digital consultant, Milan. I help businesses, professionals and shops build ongoing digital growth, not just a website and that’s it.

I started out building websites. I stopped when I realised that my clients’ problem was not the lack of a website: it was the lack of someone to look after it afterwards.
I trained as a designer (IED, Istituto Europeo di Design) and my career has also taken me through Solutions Engineering and technical consulting roles in the enterprise world. That is where I learned to structure processes, not just to produce deliverables.
When I started working for myself, I noticed that almost all the websites I saw, including the ones I had built, were published and then left untouched. Nobody checked whether they were still working. That is why I built Trovavio: a tool that automatically monitors a website every week, instead of discovering problems months later.
Today I work with a deliberately limited number of clients, on a monthly basis, because it is the only way I know to do work that lasts.
What I’ve built
Real tools, built for people who work
Trovavio
An SEO and GEO audit that checks every week how Google and generative AI see your website.
Avanlio
The app for iPhone, iPad, Mac and Apple Watch that keeps clients, next steps, documents and payments together. In beta.
The design behind the projects
A colour, an alignment, a phone menu: the work is made of details too. See how I study them, project by project.
Let’s talk about your business.
20 minutes to find out whether I can really be of use to you.